The Impact of the Internet and Product Development Essay

The Impact of the Internet and Product Development - Essay Example Though the internet started its development journey in the 1960s it is only in the 1990s that commercializing of the same Started. This period between the 1990s and today saw massive a leap in the number of internet users, with the same reaching 2.2 billion in 20101. Founded in or around 1976, Apple Inc.s formative years were also the internets formative years hence the close association of the two as Apple Inc., is a growing computer hardware company, produced hardware that was used hand in hand with the internet. Their growth therefore coincided. When internet marketing became a common phenomenon the company took the earliest opportunity to market itself through the internet. The company has kept pace with the latter growth in terms of the number of customers and profitability and will continue to do so as the two are closely connected. The two billion people who get to visit the internet are able to learn about apple through its may advert in its website and other popular sites in cluding search engines. The marketing of the company is therefore personalized. The adverts have gone a long way to create and model the personalities and legacies of persons connected with apple such as its late icon, Steve Jobs3.  Internet marketing is largely responsible for Apple business success today. The third largest mobile phone producer in the world, Apple has placed over a billion adverts on the internet for the time it has been in operation4. As a result, Apple is the most admired company in the united states today. The company aims to maintain its high customer base and it is convinced it can do so through solely marketing its products on the internet. The company also aims to disburse information on its products as fast as possible and the same can only be effectively achieved through the internet.